Current Retail Program

Perfectly Packaged For Consumers

User-friendliness is a key to value added sales, according to growers, shippers and marketers of fresh produce. Approaches vary, from microwavable bags to kits to an array of pack sizes, but the results have proven to increase sales.

Perfectly Packaged to Increase Units

Of the five fresh produce categories in the US showing an increase in volume in 2011, value added vegetables were in first place, posting a 7.5% increase, and value added fruit came second, with a 4.6% increase, said Steve Lutz, executive vice president of West
Dundee, Ill.-based Nielsen Perishables Group.